Our privacy policy
Last Updated: 12th August 2025
At Valiram, we value your privacy and strive to protect your personal data in compliance with the prevailing laws governing of the countries in which we operate in.
Our Privacy Policy has been drafted out to help you understand how Valiram collects, records, manages, uses, stores, transfers and discloses your personal data. As an organization, we strive to maintain the highest standards of data security and privacy, always adhering to the laws of each country we operate in.
We may update this Privacy Policy from time to time to reflect changes to our privacy practices due to amendments in governing laws or for other legal, operational or regulatory reasons. If we amend this Privacy Policy, we will revise the “last updated” date located at the top of this Privacy Policy to indicate that the policy in place is in compliance.
Please read the following to understand our practices regarding your personal data and how we will treat it and that you hereby acknowledge that you have read, understood, and consent to the terms of this Privacy Policy.
SECTION 1: ABOUT VALIRAM
SECTION 2: SOURCES OF DATA
SECTION 3: HOW DO WE USE YOUR DATA
SECTION 4: DISCLOSURE AND TRANSFER OF PERSONAL DATA
SECTION 5: SECURITY OF YOUR DATA
SECTION 1 – ABOUT VALIRAM
Depending on your geographic location or the country in which you use our services, the Valiram entity controlling your personal data will be Valiram Inner Circle Sdn Bhd and/or one of the following
Malaysia
Anaika Collections Sdn Bhd
Brisk Supply Solutions Sdn Bhd
Ceevee Luxury Sdn Bhd
Envico Enterprises Sdn Bhd
Envico Travel Retail Sdn Bhd
Harum Aspirasi Sdn Bhd
Jesselton Duty Free Sdn Bhd
Luxitalia Sdn Bhd
Naresh Global Concepts Sdn Bhd
Ranesza Sdn Bhd
Swiss Watch Gallery Sdn Bhd
Valiram Global Concepts Sdn Bhd
Cafe Paradiso Sdn Bhd
SM Distribution Malaysia Sdn Bhd
Rituals Cosmetics Malaysia Sdn Bhd
Limitless Logistics Sdn Bhd
Singapore
Luxury Ventures Pte Ltd
Rituals Cosmetics Singapore Pte Ltd
Indonesia
PT. Dunia Luxindo
PT. Putra Valindo
Macau
Valiram Luxury Limited
Hong Kong
Valiram Ventures (HK) Limited
Philippines
Valiram Pacific Inc
Pacific Beauty Inc
Thailand
Fashion Kingdom Co., Ltd
Rituals Cosmetics (Thailand) Co., Ltd Vietnam
Lux Viet American Beauty Company Limited
Australia
Luxtralia PTD Ltd
SECTION 2: SOURCES OF DATA
We (or our service providers) collect your information through various channels, including but not limited: (a) in our stores or otherwise offline, (b) on or through www.valiram.com, any of our other websites or applications, (c) when you create an account with us, or otherwise sign up for a service loyalty programme or feature, (d) when you communicate with us via third-party social media sites, (e) when you make purchases from us via any means, (f) when you participate in our contest or other promotion or subscribe to our newsletter (g) when you otherwise communicate with us via any other means or provide information to us through customer service feedback or inquiries.Information collected includes but is not limited to your name, contact details, demographic information, date of birth, addresses for billing and other payment information, IP address, details on items purchased, personal preferences, location information (if your device and app settings allow us to collect it), and other information you have voluntarily consented to provide to us.
By accessing or using our services, you signify your consent to the above collection and processing of your personal information.
SECTION 3: HOW DO WE USE YOUR DATA
We (and our authorised service providers, on our behalf) may use the information we collect from and about you for a variety of purposes, including but not limited to the following:• To fulfil your requests for products and services and to keep you updated about your orders
• Keeping you informed (either via post, telephone, email or SMS service) about our new stores, products, services, upcoming events, or promotions;
• To facilitate your participation in any contests or events or loyalty programs;
• Where appropriate for market research to improve our offerings and services
• Affiliate marketing initiatives with partners or third-party service provides related to Valiram and its business
• Analytics, search engine, marketing campaign & CRM (Customer Relationship Management) service providers purely based on Valiram initiatives for marketing & communication purposes.
Valiram also uses WhatsApp which may be used for the purposes of chat & shop feature as a channel to communicate with you on matters which include but is not limited to your order(s), transaction(s), appointment information, delivery and shipping notifications, product and service updates, and/or marketing. Your use of WhatsApp as a channel to communicate with Valiram and brands under Valiram is done at your own discretion and risk. Information shared through WhatsApp is encrypted end to end without sharing it to other platforms including Facebook and Instagram for remarketing purpose. If you wish to discontinue or opt-out specifically on WhatsApp services, please Email to: privacy@valiram.com. You have the right to access, update, or withdraw your consent regarding your personal data and marketing preferences at any time by contacting us.
We retain your personal data only as long as necessary to fulfil the purpose for which it was collected or as required by applicable laws and regulations
SECTION 4 – DISCLOSURE AND TRANSFER OF PERSONAL DATA
In order to provide the above services to you, we may share your personal information with our subsidiaries and affiliated companies worldwide, and selected third parties including our business partners, franchisors, brand principals and third-party service providers.
Although Valiram’s headquarters is in Malaysia, we may share when necessary the personal data we collect from you may be transferred to, processed and stored in different countries depending on the circumstances, including any countries where Valiram operates including but not limited to (Malaysia, Singapore, Thailand, Indonesia, Vietnam, Australia, New Zealand, Hong Kong, Macau, Philippines). Please note your personal data may be transferred to, processed and stored in countries which may or may not provide the same level of protection as the country in which you initially provided the personal data in such cases we ensure that adequate protection for your personal data is provided as required by applicable law.
We may disclose your personal information to law enforcement agencies and government bodies if we are mandated to do so by law; or when we believe in good faith that such disclosure is reasonably necessary to comply with legal process and/or ensure public safety
By providing personal information to us, you consent to your personal data being transferred to, processed stored and used in these countries in accordance with applicable local laws.
SECTION 5 – SECURITY OF YOUR DATA
We have implemented reasonable measures to safeguard your personal information against loss, theft and/ or unauthorised access, use or modification by any other third party or unrelated party.Such measures include limiting access to personal information to only Valiram employees and authorized third party service providers who need to know such information on a need to know basis for the purposes described in this Privacy Policy, as well as other technical and physical safeguards.
All direct payment gateways we use adhere to the standards set by PCI-DSS (Payment Card Industry Data Security Standards) as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is completely secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards security measures.
The Valiram website may contain links to other third-party websites and microsites, whose privacy practices may differ from Valiram. Such websites are governed by their respective privacy policies, which are beyond our control. Therefore, Valiram cannot be held responsible or liable for the privacy practices, content, or actions of these third-party websites. We encourage you to review the privacy policies of any third-party websites you visit to understand how they collect, use, and protect your personal information. Once you leave our servers (you can verify by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the website you are visiting. That policy may differ from ours. If you can’t find the privacy policy of any of these websites via a link from the website’s homepage, you should contact the website directly for more information.
SECTION 6 – COOKIES
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on all websites related to Valiram. We do link the information we store in cookies to any personally identifiable information you submit while on our website.
We use both session ID cookies and persistent cookies. We use session cookies to make it easier and secure for you to navigate our website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browsers “help” file. Reference for cookies can be found at http://www.cookiecentral.com/
We use session cookies to store the secure session and browsing preferences of the user. We set a persistent cookie to store your username and interests, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our websites.
If you reject cookies, you may still use our website, but your ability to use some areas of our website, will be limited. Cookies are used in the shopping bag to enable enhanced security and to ensure there is no URL based spamming.
Unless you voluntarily identify yourself (through registration, for example), we will have no way of knowing who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply (an example of this is when transact as a guest or add items to shopping bag). A cookie cannot read data off your hard drive.
Some of our business partners (e.g., advertisers) set cookies while delivering banners on our website. We have no access to or control over these cookies.
This privacy statement covers the use of cookies by Valiram websites only and does not cover the use of cookies by any advertisers.
We do use cookies on point of collection pages of email address, but we do not use them in emails.
Our web servers automatically collect limited information about your computer’s connection to the Internet, including your IP address, when you visit our website. (Your IP address is a number that lets computers attached to the Internet know where to send you data — such as the web pages you view.) Your IP address does not identify you personally. We use this information to deliver our web pages to you upon request, to tailor our website to the interests of our customers, to measure traffic within our website and let advertisers know the geographic locations from where our visitors come.
When you visit any of Valiram websites, our company servers will automatically record information that your browser sends whenever you visit a website. This data may include but not limited to:
• Your computer’s IP address (as explained in Cookie Section above)
• Browser type
• Webpage you were visiting before you came to our site
• The pages with in our network you visit
• The time spent on those pages, items and information searched for on our site, access times and dates, and other statistics.
We respect your right to manage your personal data. Where applicable, you may choose to accept or reject non-essential cookies, and you can update your cookie preferences at any time through your browser settings. If you choose to disable certain types of cookies, please note that some features of our website may not function as intended.
SECTION 7: ACCESS, CORRECTION AND WITHDRAWAL OF CONSENT
If you have any queries, comments, complaints or updates about our Privacy Policy or our collection and processing of your personal data, please contact us at:
Data Protection Officer
Valiram Global Concepts SDN Bhd (681813-H)
Level 19, Wisma UOA 2,
21 Jalan Pinang, 50450,
Kuala Lumpur, WP Kuala Lumpur
Email: privacy@valiram.com
We will not correct your personal data upon request from any third party, unless such third party is able to produce documentary evidence of your authorization to do so. We do not knowingly collect personal date from children under the age of 18 without the consent of a parent or legal guardian. By providing personal data of a child under 18 to us, you confirm that you are the parent or legal guardian of the child and you hereby give your consent to the collection, use, and processing of your child’s personal data in accordance with this Privacy Policy. If you believe we have collected personal data from a child without such consent, please contact us immediately at [contact email], and we will take steps to delete the information promptly.